The economics and financing of media companies

The economics and financing of media companies / Robert G. Picard.

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ProQuest (Firm)
Picard, Robert G.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2011
Edition:2nd ed.
Language:English
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Physical Description:ix, 274 p. :; ill.
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(CaPaEBR)ebr10481012
(OCoLC)742517413
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record_format marc
spelling Picard, Robert G.
The economics and financing of media companies [electronic resource] / Robert G. Picard.
2nd ed.
New York : Fordham University Press, 2011.
ix, 274 p. : ill.
Includes bibliographical references and index.
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mass media Economic aspects.
Mass media Finance.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3239581 Click to View
language English
format Electronic
eBook
author Picard, Robert G.
spellingShingle Picard, Robert G.
The economics and financing of media companies
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
author_facet Picard, Robert G.
ProQuest (Firm)
ProQuest (Firm)
author_variant r g p rg rgp
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Picard, Robert G.
title The economics and financing of media companies
title_full The economics and financing of media companies [electronic resource] / Robert G. Picard.
title_fullStr The economics and financing of media companies [electronic resource] / Robert G. Picard.
title_full_unstemmed The economics and financing of media companies [electronic resource] / Robert G. Picard.
title_auth The economics and financing of media companies
title_new The economics and financing of media companies
title_sort the economics and financing of media companies
publisher Fordham University Press,
publishDate 2011
physical ix, 274 p. : ill.
edition 2nd ed.
contents Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
callnumber-first P - Language and Literature
callnumber-subject P - Philology and Linguistics
callnumber-label P96
callnumber-sort P 296 E25 P528 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3239581
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 330 - Economics
dewey-ones 338 - Production
dewey-full 338.4/730223
dewey-sort 3338.4 6730223
dewey-raw 338.4/730223
dewey-search 338.4/730223
oclc_num 742517413
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is_hierarchy_title The economics and financing of media companies
author2_original_writing_str_mv noLinkedField
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