Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation /

Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation / / Todd C. Helmus, Christopher Paul, Russell W. Glenn.

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ProQuest (Firm)
Helmus, Todd C.
TeilnehmendeR:
Paul, Christopher, 1971-
Glenn, Russell W.
ProQuest (Firm)
Year of Publication:2007
Language:English
Online Access:
Physical Description:xxvii, 211 p. :; ill.
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record_format marc
spelling Helmus, Todd C.
Enlisting Madison Avenue [electronic resource] : the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
Santa Monica, CA : RAND Corporation, 2007.
xxvii, 211 p. : ill.
Includes bibliographical references (p. 189-211).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Military art and science.
War Protection of civilians.
Electronic books.
Paul, Christopher, 1971-
Glenn, Russell W.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=322555 Click to View
language English
format Electronic
eBook
author Helmus, Todd C.
spellingShingle Helmus, Todd C.
Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation /
author_facet Helmus, Todd C.
Paul, Christopher, 1971-
Glenn, Russell W.
ProQuest (Firm)
ProQuest (Firm)
author_variant t c h tc tch
author2 Paul, Christopher, 1971-
Glenn, Russell W.
ProQuest (Firm)
author2_variant c p cp
r w g rw rwg
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Helmus, Todd C.
title Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation /
title_sub the marketing approach to earning popular support in theaters of operation /
title_full Enlisting Madison Avenue [electronic resource] : the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
title_fullStr Enlisting Madison Avenue [electronic resource] : the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
title_full_unstemmed Enlisting Madison Avenue [electronic resource] : the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
title_auth Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation /
title_new Enlisting Madison Avenue
title_sort enlisting madison avenue the marketing approach to earning popular support in theaters of operation /
publisher RAND Corporation,
publishDate 2007
physical xxvii, 211 p. : ill.
callnumber-first U - Military Science
callnumber-subject U - General Military Science
callnumber-label U27
callnumber-sort U 227 H45 42007
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=322555
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 350 - Public administration & military science
dewey-ones 355 - Military science
dewey-full 355.4
dewey-sort 3355.4
dewey-raw 355.4
dewey-search 355.4
oclc_num 183678513
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