Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation / / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxvii, 211 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 189-211). |
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| ISBN: | 9780833041562 (pbk. : alk. paper) 0833041568 (pbk. : alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Todd C. Helmus, Christopher Paul, Russell W. Glenn. |