The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / / Alison Williams & Roddy Mullin.

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ProQuest (Firm)
Williams, Alison.
TeilnehmendeR:
Mullin, Roddy.
ProQuest (Firm)
Year of Publication:2008
Language:English
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Physical Description:xxv, 245 p. :; ill.
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spelling Williams, Alison.
The handbook of field marketing [electronic resource] : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin.
London ; Philadelphia : Kogan Page, 2008.
xxv, 245 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Direct marketing.
Sales promotion.
Sampling.
Branding (Marketing)
Electronic books.
Mullin, Roddy.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=319682 Click to View
language English
format Electronic
eBook
author Williams, Alison.
spellingShingle Williams, Alison.
The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing /
author_facet Williams, Alison.
Mullin, Roddy.
ProQuest (Firm)
ProQuest (Firm)
author_variant a w aw
author2 Mullin, Roddy.
ProQuest (Firm)
author2_variant r m rm
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Williams, Alison.
title The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing /
title_sub a complete guide to understanding and outsourcing face-to-face direct marketing /
title_full The handbook of field marketing [electronic resource] : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin.
title_fullStr The handbook of field marketing [electronic resource] : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin.
title_full_unstemmed The handbook of field marketing [electronic resource] : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin.
title_auth The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing /
title_new The handbook of field marketing
title_sort the handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing /
publisher Kogan Page,
publishDate 2008
physical xxv, 245 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.126 W55 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=319682
illustrated Illustrated
oclc_num 182575957
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