The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / / Alison Williams & Roddy Mullin.
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxv, 245 p. :; ill. |
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.126 |b .W55 2008 | |
| 100 | 1 | |a Williams, Alison. | |
| 245 | 1 | 4 | |a The handbook of field marketing |h [electronic resource] : |b a complete guide to understanding and outsourcing face-to-face direct marketing / |c Alison Williams & Roddy Mullin. |
| 260 | |a London ; |a Philadelphia : |b Kogan Page, |c 2008. | ||
| 300 | |a xxv, 245 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Direct marketing. | |
| 650 | 0 | |a Sales promotion. | |
| 650 | 0 | |a Sampling. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Mullin, Roddy. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=319682 |z Click to View |