Tuning into mom : understanding America's most powerful consumer /

Tuning into mom : understanding America's most powerful consumer / / Michal Clements and Teri Lucie Thompson.

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ProQuest (Firm)
Clements, Michal, 1963-
TeilnehmendeR:
Thompson, Teri Lucie, 1956-
ProQuest (Firm)
Year of Publication:2011
Language:English
Online Access:
Physical Description:xiv, 185 p.
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record_format marc
spelling Clements, Michal, 1963-
Tuning into mom [electronic resource] : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson.
West Lafayette, Ind. : Purdue University Press, c2011.
xiv, 185 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mothers United States Attitudes.
Consumer behavior United States.
Consumers' preferences United States.
Relationship marketing United States.
Electronic books.
Thompson, Teri Lucie, 1956-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3118987 Click to View
language English
format Electronic
eBook
author Clements, Michal, 1963-
spellingShingle Clements, Michal, 1963-
Tuning into mom understanding America's most powerful consumer /
author_facet Clements, Michal, 1963-
Thompson, Teri Lucie, 1956-
ProQuest (Firm)
ProQuest (Firm)
author_variant m c mc
author2 Thompson, Teri Lucie, 1956-
ProQuest (Firm)
author2_variant t l t tl tlt
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Clements, Michal, 1963-
title Tuning into mom understanding America's most powerful consumer /
title_sub understanding America's most powerful consumer /
title_full Tuning into mom [electronic resource] : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson.
title_fullStr Tuning into mom [electronic resource] : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson.
title_full_unstemmed Tuning into mom [electronic resource] : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson.
title_auth Tuning into mom understanding America's most powerful consumer /
title_new Tuning into mom
title_sort tuning into mom understanding america's most powerful consumer /
publisher Purdue University Press,
publishDate 2011
physical xiv, 185 p.
callnumber-first H - Social Science
callnumber-subject HQ - Family, Marriage, Women
callnumber-label HQ759
callnumber-sort HQ 3759 C54 42011
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States
United States.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3118987
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 300 - Social sciences, sociology & anthropology
dewey-ones 306 - Culture & institutions
dewey-full 306.874/3
dewey-sort 3306.874 13
dewey-raw 306.874/3
dewey-search 306.874/3
oclc_num 768167296
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is_hierarchy_title Tuning into mom understanding America's most powerful consumer /
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