Branding the Middle East : : Communication Strategies and Image Building from Qom to Casablanca.
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| Superior document: | Studies on Modern Orient Series ; v.38 |
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| Place / Publishing House: | Berlin/Boston : : Walter de Gruyter GmbH,, 2023. ©2023. |
| Year of Publication: | 2023 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Studies on Modern Orient Series
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| Online Access: | |
| Physical Description: | 1 online resource (676 pages) |
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Table of Contents:
- Intro
- Branding a Seafaring Nation: The Sailing Ship Monument on Al Wazarat Roundabout in Muscat, Oman
- Acknowledgements
- Table of Contents
- Abbreviations
- Part I: Introduction
- Introduction: A Thoroughly Branded, but Little-Known Middle East
- Branding as a Global Phenomenon: From Theory to Practice and Vice Versa
- Branding the Middle East: A Review of Regional Manifestations of a Global Phenomenon
- Studying Branding in the Middle East in Challenging Times: Outline of the Edited Volume
- Part II: Consumption, Culture and Lifestyle
- Milk Nationalism: Branding Dairy and the State in the Arabian Peninsula
- Branding Chinese Green Tea in Mali
- Selling Alcohol to the Muslims? Making Byrrh a Brand in the Colonial Maghreb
- Branding Wine in Morocco: New Efforts to Qualify a Contested Commodity
- From City to Society: Alcohol Advertising in Lebanon
- False Fakes, Fictitious Fashion, and the Liberation of Logos: On the Islamisation of International Brands
- Dubai Gold and Diamonds: Tracing Dubai's Influence on the South Indian State of Kerala
- The Branding of Dubai as the Capital of the Islamic Economy
- Islamic Ideals, the Concept of Love, and Processes of Individualisation: Muṣṭafā Ḥusnī's Writings and his Spiritual Brand
- Queer Brands, Branding Queerness: Fractal Orientalism and Selling Gay-Friendly Beirut
- Part III: State Branding
- Sinan's Iconic Practices: Staging Early Modern Ottoman Architecture and Power
- Branding the United Arab Emirates as Nation Building? Constructing Unity versus Acknowledging Diversity
- Branding and Spatial Planning in Oman: A Neoliberal Turning Point in Politics?
- Egypt With or Without Islam: The Work Behind Glossy Tourism Advertisements
- Mobile Images: Stamps as Branding Tools in the Gulf States
- Greening the Desert: Emirati Youth's Perceptions of Green Branding.
- Branding Gibraltar: British, Mediterranean, European, or a Bridge between Two Worlds?
- Part IV: City Branding
- City Branding and Residents' Perception: The Case of Casablanca
- The Multilevel Branding of Tangier at Spatial and Temporal Interfaces
- Constructing Legitimacy through Pro-poor Housing? Branding Cities in Egypt and Morocco as "Slum-free"
- The Power of the Speculative Image: On Branding Desert Developments and Selling Cairo's Urban Future
- Branding Backlash: The Erring of Urban Advertising in Gulf Cities
- Qom to Tehran and Back, Express: Branding a "Suburb"?
- Who is Branding Beyoğ lu? Commodification and Surveillance of Public Space in Istanbul
- Part V: Place Branding
- Place Branding as a Political Act: Approaching Saudi Arabia's NEOM beyond its Shiny Façade
- Two Politicians and a Shrine: Competing Personal Brands around Eyüpsultan in Istanbul
- Who Labels the Camp? Claiming Ownership through Visibility in Jordan
- Branding the Middle East in the Diaspora: Names of Mosques in Denmark
- Showcasing Tulips in Istanbul
- Architecture and the Myth of Immaculate Form in Dubai
- List of Contributors
- Index.