Branding the Middle East : : Communication Strategies and Image Building from Qom to Casablanca.
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Superior document: | Studies on Modern Orient Series ; v.38 |
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Place / Publishing House: | Berlin/Boston : : Walter de Gruyter GmbH,, 2023. ©2023. |
Year of Publication: | 2023 |
Edition: | 1st ed. |
Language: | English |
Series: | Studies on Modern Orient Series
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Online Access: | |
Physical Description: | 1 online resource (676 pages) |
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082 | 0 | |a 658.8270956 | |
100 | 1 | |a Wippel, Steffen. | |
245 | 1 | 0 | |a Branding the Middle East : |b Communication Strategies and Image Building from Qom to Casablanca. |
250 | |a 1st ed. | ||
264 | 1 | |a Berlin/Boston : |b Walter de Gruyter GmbH, |c 2023. | |
264 | 4 | |c ©2023. | |
300 | |a 1 online resource (676 pages) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
490 | 1 | |a Studies on Modern Orient Series ; |v v.38 | |
505 | 0 | |a Intro -- Branding a Seafaring Nation: The Sailing Ship Monument on Al Wazarat Roundabout in Muscat, Oman -- Acknowledgements -- Table of Contents -- Abbreviations -- Part I: Introduction -- Introduction: A Thoroughly Branded, but Little-Known Middle East -- Branding as a Global Phenomenon: From Theory to Practice and Vice Versa -- Branding the Middle East: A Review of Regional Manifestations of a Global Phenomenon -- Studying Branding in the Middle East in Challenging Times: Outline of the Edited Volume -- Part II: Consumption, Culture and Lifestyle -- Milk Nationalism: Branding Dairy and the State in the Arabian Peninsula -- Branding Chinese Green Tea in Mali -- Selling Alcohol to the Muslims? Making Byrrh a Brand in the Colonial Maghreb -- Branding Wine in Morocco: New Efforts to Qualify a Contested Commodity -- From City to Society: Alcohol Advertising in Lebanon -- False Fakes, Fictitious Fashion, and the Liberation of Logos: On the Islamisation of International Brands -- Dubai Gold and Diamonds: Tracing Dubai's Influence on the South Indian State of Kerala -- The Branding of Dubai as the Capital of the Islamic Economy -- Islamic Ideals, the Concept of Love, and Processes of Individualisation: Muṣṭafā Ḥusnī's Writings and his Spiritual Brand -- Queer Brands, Branding Queerness: Fractal Orientalism and Selling Gay-Friendly Beirut -- Part III: State Branding -- Sinan's Iconic Practices: Staging Early Modern Ottoman Architecture and Power -- Branding the United Arab Emirates as Nation Building? Constructing Unity versus Acknowledging Diversity -- Branding and Spatial Planning in Oman: A Neoliberal Turning Point in Politics? -- Egypt With or Without Islam: The Work Behind Glossy Tourism Advertisements -- Mobile Images: Stamps as Branding Tools in the Gulf States -- Greening the Desert: Emirati Youth's Perceptions of Green Branding. | |
505 | 8 | |a Branding Gibraltar: British, Mediterranean, European, or a Bridge between Two Worlds? -- Part IV: City Branding -- City Branding and Residents' Perception: The Case of Casablanca -- The Multilevel Branding of Tangier at Spatial and Temporal Interfaces -- Constructing Legitimacy through Pro-poor Housing? Branding Cities in Egypt and Morocco as "Slum-free" -- The Power of the Speculative Image: On Branding Desert Developments and Selling Cairo's Urban Future -- Branding Backlash: The Erring of Urban Advertising in Gulf Cities -- Qom to Tehran and Back, Express: Branding a "Suburb"? -- Who is Branding Beyoğ lu? Commodification and Surveillance of Public Space in Istanbul -- Part V: Place Branding -- Place Branding as a Political Act: Approaching Saudi Arabia's NEOM beyond its Shiny Façade -- Two Politicians and a Shrine: Competing Personal Brands around Eyüpsultan in Istanbul -- Who Labels the Camp? Claiming Ownership through Visibility in Jordan -- Branding the Middle East in the Diaspora: Names of Mosques in Denmark -- Showcasing Tulips in Istanbul -- Architecture and the Myth of Immaculate Form in Dubai -- List of Contributors -- Index. | |
588 | |a Description based on publisher supplied metadata and other sources. | ||
590 | |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
655 | 4 | |a Electronic books. | |
776 | 0 | 8 | |i Print version: |a Wippel, Steffen |t Branding the Middle East |d Berlin/Boston : Walter de Gruyter GmbH,c2023 |
797 | 2 | |a ProQuest (Firm) | |
830 | 0 | |a Studies on Modern Orient Series | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=30883020 |z Click to View |