Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023).

Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023).

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Bibliographic Details
Superior document:Atlantis Highlights in Social Sciences, Education and Humanities Series ; v.11
:
López-López, Paulo Carlos.
TeilnehmendeR:
Barredo Ibáñez, Daniel.
Ríos Calleja, Carla Irene.
Rúas-Araújo, José.
Place / Publishing House:Dordrecht : : Atlantis Press (Zeger Karssen),, 2023.
{copy}2024.
Year of Publication:2023
Edition:1st ed.
Language:English
Series:Atlantis Highlights in Social Sciences, Education and Humanities Series
Online Access:
Physical Description:1 online resource (356 pages)
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Table of Contents:
  • Intro
  • Preface
  • Organization
  • Acknowledgments
  • Contents
  • Peer-Review Statements
  • 1 Review Procedure
  • 2 Quality Criteria
  • 3 Key Metrics
  • Notes and Advances of the Peruvian Digital Curation of Images from Early 20th Century Printed Magazines
  • 1 Introduction
  • 1.1 The Advent of Digital Curation
  • 1.2 Graphic Images and the Construction of Imaginaries and Resignification
  • 1.3 Variedades and Mundial Peruvian Illustrated Magazines, Patria Nueva Project and the Discourse of Modernity in Peru
  • 2 Methods
  • 2.1 Ethical Considerations
  • 3 Results and Discussion
  • 3.1 Research-Creation in Digital Spaces as the Basis of Curation
  • 3.2 Ways of Demonstrating Findings from Codes Use: Horniman's Tea Case
  • 4 Conclusions
  • References
  • Psychometric Properties of a Scale on Behaviours Related to Corruption
  • 1 Introduction
  • 1.1 Psychometric Properties of a Measuring Instrument
  • 2 Methodology
  • 3 Results
  • 3.1 Item Analysis
  • 3.2 Factor Analysis
  • 3.3 Reliability Analysis
  • 4 Discussion
  • 5 Conclusions
  • References
  • Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube
  • 1 Introduction
  • 1.1 Idol System and Artist's Market
  • 1.2 Girl Groups: Objectification and Sexualization of Women in K-Pop
  • 1.3 Latin American Fandom Participation
  • 1.4 Imitation Art in K-Pop Dance Covers
  • 2 Methodology
  • 3 Results and Discussion
  • 3.1 Representation and Objectification in Dance Covers
  • 3.2 Stage Adaptation in Dance Cover According to Original Concept
  • 3.3 Construction of Security and Beauty from Makeup and Hairstyle
  • 3.4 Attention, Confidence and Sexuality in Dance Covers Wardrobe
  • 3.5 Femininity and Perfection from Lighting Proposal
  • 3.6 Ambiguity in Choreographic Discourse
  • 4 Conclusions
  • References.
  • Perception of Scientific Writing and Gamification in Engineering Students: A Mixed Study
  • 1 Introduction
  • 2 Methodology
  • 2.1 Specific Objectives
  • 2.2 Method
  • 2.3 Participants
  • 2.4 Data Analysis
  • 2.5 Research Instrument
  • 3 Results
  • 3.1 Quantitative Analysis
  • 3.2 Qualitative Analysis
  • 4 Discussion and Conclusions
  • References
  • Communication Dynamics in Galapagos Islands: An Analysis of Perceptions in 2023
  • 1 Introduction
  • 1.1 Radio Stations and TV Networks
  • 1.2 Limited Provincial Information
  • 2 Materials and Methods
  • 3 Discussion of Results
  • 4 Conclusions
  • References
  • Representation of the LGBTIQ+ Community in Three Peruvian Television Series
  • 1 Introduction
  • 1.1 Stereotypical Representation of LGBTIQ+ Characters
  • 1.2 Homophobia and Transphobia
  • 1.3 Consequences of the Lack of Representation
  • 1.4 Methodology
  • 2 Results
  • 3 Discussion
  • 4 Conclusions
  • References
  • Extraordinary Gubernatorial Election in Puebla, Mexico, 2019: Negative Political Publicity, Its Regulation, and Its Implications for Discourse and Journalism
  • 1 Introduction
  • 2 Background
  • 3 The Socio-cognitive Model of Van Dijk
  • 4 Materials and Methods
  • 5 Results
  • 6 Discussion and Conclusions
  • References
  • Disinformation in Spain's Regional and Provincial Press
  • 1 Introduction, Background, and Comparison of Different Countries
  • 2 Method
  • 3 Results
  • 4 Conclusions
  • References
  • The Last of Us and Converse: An Analysis of Product Placement and Its Effect on Player Recall
  • 1 Introduction
  • 2 Theorical Framework
  • 2.1 Context
  • 2.2 In-Game Advertising
  • 2.3 Converse in the Last of Us Saga
  • 3 Methodology
  • 4 Results
  • 4.1 Brand Recall
  • 4.2 Association Between Converse and TLOU
  • 4.3 Opinions About Product Placement in TLOU
  • 5 Discussion
  • 6 Conclusions
  • References.
  • Audiovisual Post-production During COVID-19: Perceptions of Ibero-American Sports Journalists
  • 1 Introduction
  • 2 Methodology
  • 3 Results
  • 3.1 Treatment of Support Records
  • 3.2 eSports on Television: Post-producing Hybrid Formats
  • 3.3 The Reissue of Past Matches
  • 3.4 The Post-production of Interviews and Debates in Video Calls
  • 4 Discussion and Conclusions
  • References
  • Femwashing or Femvertising? A Look at Advertising Authenticity
  • 1 Introduction
  • 1.1 Pillars of Femvertising
  • 2 Methodology
  • 3 Results and Discussion
  • 3.1 Inauthenticity (Femwashing) of Femvertising in Avon's #SuperAPruebaDeTodo Spots
  • 4 Conclusion
  • References
  • Photography as a Therapeutic Art Medium According to the Perspective of Peruvian Art-Therapy Specialists
  • 1 Introduction
  • 1.1 Role of Photography in Art Therapy
  • 2 Methodology
  • 3 Results
  • 3.1 Factors to Use Photography in the Art-Therapeutic Process
  • 3.2 Changes Take Place in the Patient When Using Photography
  • 3.3 Photography as a Therapeutic Tool to Promote Its Use in Art Therapy
  • 4 Conclusions
  • References
  • Storytelling as a School Awareness Tool Against Bullying
  • 1 Introduction
  • 1.1 School Bullying
  • 2 Methodology
  • 3 Findings and Discussion
  • 3.1 Voices Against Bullying at School
  • 3.2 Types of School Bullying that Students Perceive
  • 3.3 Storytelling as an Awareness Tool in Social Campaigns
  • 4 Conclusions
  • References
  • Transformation of Informative Content in Peruvian News During COVID-19
  • 1 Introduction
  • 1.1 Journalistic Content
  • 2 Methodology
  • 3 Results
  • 3.1 The Predominance of Live Reporting
  • 3.2 The News Reports
  • 3.3 The Hybrid Interviews
  • 4 Discussion and Conclusions
  • References
  • Professional Versatility in Audiovisual Sports Media During COVID-19. An Interview with Ibero-American Filmmakers and Journalist (2020-2022).
  • 1 The Mediatic Context
  • 1.1 Professional Versatility
  • 2 Methodology
  • 3 Results
  • 3.1 Technological Versatility
  • 3.2 Thematic Polyvalence
  • 3.3 Polyvalence Mediatic
  • 4 Discussion and Conclusions
  • References
  • Advertising and Sustainability in Ecuadorian Digital Media: La Posta and El Comercio on Instagram
  • 1 Introduction
  • 1.1 Advertising Challenges of Digital Journalism
  • 2 Methodology
  • 3 Results
  • 4 Conclusions
  • References
  • How Fake News Consume Relate with Mindset
  • 1 Introduction
  • 2 Materials and Methods
  • 3 Results
  • 4 Discussion
  • References
  • Perception of Corruption in Users of Electronic Government in Mexico: Contextualization in Times of Covid-19
  • 1 Introduction
  • 1.1 Corruption in Public Administration
  • 1.2 Electronic Government as an Anti-Corruption Mechanism
  • 2 Methodology
  • 2.1 Categorization of Variables
  • 2.2 Analysis and Prioritization of Information
  • 3 Results
  • 4 Conclusions
  • References
  • Media Consumption in Ecuador: Are Ultramediaciones Developing for Everyone?
  • 1 Introduction
  • 1.1 Media Ecology and Convergence Theory
  • 1.2 Social Mediations
  • 1.3 Hipermediations
  • 1.4 Ultramediaciones
  • 2 Material and Methods
  • 3 Results
  • 4 Discussion
  • References
  • Perception of Peruvian Gamers About Gender Approach in the Campaign "In My Skin" of Guaraná
  • 1 Introduction
  • 2 State of Art
  • 2.1 Gender Approach and Videogames
  • 2.2 Advertising Discourse of Video Games
  • 3 Research Method
  • 4 Results and Discussion
  • 4.1 Perception of Female Gamers About the Representation of Women in Video Games
  • 4.2 Gender Approach in the Advertising Discourse of Video Games
  • 4.3 "In My Skin" Case
  • 5 Conclusions
  • References
  • Factchequeado: Fake News in Spanish Knows No Borders
  • 1 Introduction
  • 2 Related Work
  • 2.1 History of Factchequeado
  • 2.2 Ranking Verification.
  • 3 Methodology
  • 4 Findings and Discussion
  • 4.1 Health
  • 4.2 Science
  • 4.3 Politics
  • 4.4 Social Media
  • 4.5 Vaccine
  • 4.6 World Leaders
  • 4.7 Countries
  • 4.8 Social Media Platforms/Technology
  • 4.9 Oddities
  • 4.10 Immigration
  • 4.11 Latinos
  • 5 Conclusion
  • References
  • The Role of Advertising in Addressing Online Sexual Harassment: Pilsen's Male-Focused Campaign During COVID-19
  • 1 Introduction
  • 2 Theoretical Framework
  • 2.1 Social Marketing
  • 2.2 Online Sexual Harassment in Pandemic
  • 2.3 Femvertising
  • 3 Methodology
  • 3.1 Study Design
  • 3.2 Sample
  • 3.3 Data Collection and Procedures
  • 3.4 Analysis of the Information
  • 4 Results
  • 5 Discussion and Conclusions
  • References
  • Search Engine Repository for the Personalization of Learning for University Students: A Case Study in Guadalajara, Mexico
  • 1 Introduction
  • 2 Related Work
  • 3 Method Design
  • 3.1 Definition of the Architecture and Logic of the Platform
  • 3.2 Educational Resource Recovery
  • 3.3 Machine Learning Technique
  • 3.4 Web Platform Evaluation
  • 3.5 The Case Study
  • 4 Results
  • 5 Future Work and Conclusion
  • References
  • Development of Media Literacy in Pedagogical Practice by Teachers During the Covid-19 Pandemic
  • 1 Introduction
  • 1.1 State of Art
  • 2 Methodology
  • 2.1 Methodological Design
  • 3 Results
  • 3.1 Languages
  • 3.2 Technology
  • 3.3 Interaction Processes
  • 3.4 Production and Disseminations Processes
  • 3.5 Ideology and Values
  • 3.6 Aesthetic Dimension
  • 4 Discussion and Conclusions
  • References
  • Breaking Through the Clutter: The Role of Controversy in Enhancing Brand Attitude - the Case of Entel and Susy Diaz
  • 1 Introduction
  • 2 Theoretical Framework
  • 2.1 Advertising with Controversial Characters
  • 2.2 The Use of the Character Susy Diaz in Peruvian Advertising
  • 3 Methodology
  • 3.1 Research Design
  • 3.2 Sample.
  • 3.3 Data Collection and Procedure.

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