Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023).

• Superior document: Atlantis Highlights in Social Sciences, Education and Humanities Series ; v.11
• Author: López-López, Paulo Carlos.
• TeilnehmendeR: Barredo Ibáñez, Daniel.; Ríos Calleja, Carla Irene.; Rúas-Araújo, José.
• Place / Publishing House: Dordrecht : : Atlantis Press (Zeger Karssen),, 2023.; {copy}2024.
• Year of Publication: 2023
• Edition: 1st ed.
• Language: English
• Series: Atlantis Highlights in Social Sciences, Education and Humanities Series
• Physical Description: 1 online resource (356 pages)

Table of Contents

Intro -- Preface -- Organization -- Acknowledgments -- Contents -- Peer-Review Statements -- 1 Review Procedure -- 2 Quality Criteria -- 3 Key Metrics -- Notes and Advances of the Peruvian Digital Curation of Images from Early 20th Century Printed Magazines -- 1 Introduction -- 1.1 The Advent of Digital Curation -- 1.2 Graphic Images and the Construction of Imaginaries and Resignification -- 1.3 Variedades and Mundial Peruvian Illustrated Magazines, Patria Nueva Project and the Discourse of Modernity in Peru -- 2 Methods -- 2.1 Ethical Considerations -- 3 Results and Discussion -- 3.1 Research-Creation in Digital Spaces as the Basis of Curation -- 3.2 Ways of Demonstrating Findings from Codes Use: Horniman's Tea Case -- 4 Conclusions -- References -- Psychometric Properties of a Scale on Behaviours Related to Corruption -- 1 Introduction -- 1.1 Psychometric Properties of a Measuring Instrument -- 2 Methodology -- 3 Results -- 3.1 Item Analysis -- 3.2 Factor Analysis -- 3.3 Reliability Analysis -- 4 Discussion -- 5 Conclusions -- References -- Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube -- 1 Introduction -- 1.1 Idol System and Artist's Market -- 1.2 Girl Groups: Objectification and Sexualization of Women in K-Pop -- 1.3 Latin American Fandom Participation -- 1.4 Imitation Art in K-Pop Dance Covers -- 2 Methodology -- 3 Results and Discussion -- 3.1 Representation and Objectification in Dance Covers -- 3.2 Stage Adaptation in Dance Cover According to Original Concept -- 3.3 Construction of Security and Beauty from Makeup and Hairstyle -- 3.4 Attention, Confidence and Sexuality in Dance Covers Wardrobe -- 3.5 Femininity and Perfection from Lighting Proposal -- 3.6 Ambiguity in Choreographic Discourse -- 4 Conclusions -- References.

Perception of Scientific Writing and Gamification in Engineering Students: A Mixed Study -- 1 Introduction -- 2 Methodology -- 2.1 Specific Objectives -- 2.2 Method -- 2.3 Participants -- 2.4 Data Analysis -- 2.5 Research Instrument -- 3 Results -- 3.1 Quantitative Analysis -- 3.2 Qualitative Analysis -- 4 Discussion and Conclusions -- References -- Communication Dynamics in Galapagos Islands: An Analysis of Perceptions in 2023 -- 1 Introduction -- 1.1 Radio Stations and TV Networks -- 1.2 Limited Provincial Information -- 2 Materials and Methods -- 3 Discussion of Results -- 4 Conclusions -- References -- Representation of the LGBTIQ+ Community in Three Peruvian Television Series -- 1 Introduction -- 1.1 Stereotypical Representation of LGBTIQ+ Characters -- 1.2 Homophobia and Transphobia -- 1.3 Consequences of the Lack of Representation -- 1.4 Methodology -- 2 Results -- 3 Discussion -- 4 Conclusions -- References -- Extraordinary Gubernatorial Election in Puebla, Mexico, 2019: Negative Political Publicity, Its Regulation, and Its Implications for Discourse and Journalism -- 1 Introduction -- 2 Background -- 3 The Socio-cognitive Model of Van Dijk -- 4 Materials and Methods -- 5 Results -- 6 Discussion and Conclusions -- References -- Disinformation in Spain's Regional and Provincial Press -- 1 Introduction, Background, and Comparison of Different Countries -- 2 Method -- 3 Results -- 4 Conclusions -- References -- The Last of Us and Converse: An Analysis of Product Placement and Its Effect on Player Recall -- 1 Introduction -- 2 Theorical Framework -- 2.1 Context -- 2.2 In-Game Advertising -- 2.3 Converse in the Last of Us Saga -- 3 Methodology -- 4 Results -- 4.1 Brand Recall -- 4.2 Association Between Converse and TLOU -- 4.3 Opinions About Product Placement in TLOU -- 5 Discussion -- 6 Conclusions -- References.

Audiovisual Post-production During COVID-19: Perceptions of Ibero-American Sports Journalists -- 1 Introduction -- 2 Methodology -- 3 Results -- 3.1 Treatment of Support Records -- 3.2 eSports on Television: Post-producing Hybrid Formats -- 3.3 The Reissue of Past Matches -- 3.4 The Post-production of Interviews and Debates in Video Calls -- 4 Discussion and Conclusions -- References -- Femwashing or Femvertising? A Look at Advertising Authenticity -- 1 Introduction -- 1.1 Pillars of Femvertising -- 2 Methodology -- 3 Results and Discussion -- 3.1 Inauthenticity (Femwashing) of Femvertising in Avon's #SuperAPruebaDeTodo Spots -- 4 Conclusion -- References -- Photography as a Therapeutic Art Medium According to the Perspective of Peruvian Art-Therapy Specialists -- 1 Introduction -- 1.1 Role of Photography in Art Therapy -- 2 Methodology -- 3 Results -- 3.1 Factors to Use Photography in the Art-Therapeutic Process -- 3.2 Changes Take Place in the Patient When Using Photography -- 3.3 Photography as a Therapeutic Tool to Promote Its Use in Art Therapy -- 4 Conclusions -- References -- Storytelling as a School Awareness Tool Against Bullying -- 1 Introduction -- 1.1 School Bullying -- 2 Methodology -- 3 Findings and Discussion -- 3.1 Voices Against Bullying at School -- 3.2 Types of School Bullying that Students Perceive -- 3.3 Storytelling as an Awareness Tool in Social Campaigns -- 4 Conclusions -- References -- Transformation of Informative Content in Peruvian News During COVID-19 -- 1 Introduction -- 1.1 Journalistic Content -- 2 Methodology -- 3 Results -- 3.1 The Predominance of Live Reporting -- 3.2 The News Reports -- 3.3 The Hybrid Interviews -- 4 Discussion and Conclusions -- References -- Professional Versatility in Audiovisual Sports Media During COVID-19. An Interview with Ibero-American Filmmakers and Journalist (2020-2022).

1 The Mediatic Context -- 1.1 Professional Versatility -- 2 Methodology -- 3 Results -- 3.1 Technological Versatility -- 3.2 Thematic Polyvalence -- 3.3 Polyvalence Mediatic -- 4 Discussion and Conclusions -- References -- Advertising and Sustainability in Ecuadorian Digital Media: La Posta and El Comercio on Instagram -- 1 Introduction -- 1.1 Advertising Challenges of Digital Journalism -- 2 Methodology -- 3 Results -- 4 Conclusions -- References -- How Fake News Consume Relate with Mindset -- 1 Introduction -- 2 Materials and Methods -- 3 Results -- 4 Discussion -- References -- Perception of Corruption in Users of Electronic Government in Mexico: Contextualization in Times of Covid-19 -- 1 Introduction -- 1.1 Corruption in Public Administration -- 1.2 Electronic Government as an Anti-Corruption Mechanism -- 2 Methodology -- 2.1 Categorization of Variables -- 2.2 Analysis and Prioritization of Information -- 3 Results -- 4 Conclusions -- References -- Media Consumption in Ecuador: Are Ultramediaciones Developing for Everyone? -- 1 Introduction -- 1.1 Media Ecology and Convergence Theory -- 1.2 Social Mediations -- 1.3 Hipermediations -- 1.4 Ultramediaciones -- 2 Material and Methods -- 3 Results -- 4 Discussion -- References -- Perception of Peruvian Gamers About Gender Approach in the Campaign "In My Skin" of Guaraná -- 1 Introduction -- 2 State of Art -- 2.1 Gender Approach and Videogames -- 2.2 Advertising Discourse of Video Games -- 3 Research Method -- 4 Results and Discussion -- 4.1 Perception of Female Gamers About the Representation of Women in Video Games -- 4.2 Gender Approach in the Advertising Discourse of Video Games -- 4.3 "In My Skin" Case -- 5 Conclusions -- References -- Factchequeado: Fake News in Spanish Knows No Borders -- 1 Introduction -- 2 Related Work -- 2.1 History of Factchequeado -- 2.2 Ranking Verification.

3 Methodology -- 4 Findings and Discussion -- 4.1 Health -- 4.2 Science -- 4.3 Politics -- 4.4 Social Media -- 4.5 Vaccine -- 4.6 World Leaders -- 4.7 Countries -- 4.8 Social Media Platforms/Technology -- 4.9 Oddities -- 4.10 Immigration -- 4.11 Latinos -- 5 Conclusion -- References -- The Role of Advertising in Addressing Online Sexual Harassment: Pilsen's Male-Focused Campaign During COVID-19 -- 1 Introduction -- 2 Theoretical Framework -- 2.1 Social Marketing -- 2.2 Online Sexual Harassment in Pandemic -- 2.3 Femvertising -- 3 Methodology -- 3.1 Study Design -- 3.2 Sample -- 3.3 Data Collection and Procedures -- 3.4 Analysis of the Information -- 4 Results -- 5 Discussion and Conclusions -- References -- Search Engine Repository for the Personalization of Learning for University Students: A Case Study in Guadalajara, Mexico -- 1 Introduction -- 2 Related Work -- 3 Method Design -- 3.1 Definition of the Architecture and Logic of the Platform -- 3.2 Educational Resource Recovery -- 3.3 Machine Learning Technique -- 3.4 Web Platform Evaluation -- 3.5 The Case Study -- 4 Results -- 5 Future Work and Conclusion -- References -- Development of Media Literacy in Pedagogical Practice by Teachers During the Covid-19 Pandemic -- 1 Introduction -- 1.1 State of Art -- 2 Methodology -- 2.1 Methodological Design -- 3 Results -- 3.1 Languages -- 3.2 Technology -- 3.3 Interaction Processes -- 3.4 Production and Disseminations Processes -- 3.5 Ideology and Values -- 3.6 Aesthetic Dimension -- 4 Discussion and Conclusions -- References -- Breaking Through the Clutter: The Role of Controversy in Enhancing Brand Attitude - the Case of Entel and Susy Diaz -- 1 Introduction -- 2 Theoretical Framework -- 2.1 Advertising with Controversial Characters -- 2.2 The Use of the Character Susy Diaz in Peruvian Advertising -- 3 Methodology -- 3.1 Research Design -- 3.2 Sample.

3.3 Data Collection and Procedure.