Joint Pricing and Inventory Control under Reference Price Effects.

• Superior document: Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; v.33
• Author: Gimpl-Heersink, Lisa.
• Place / Publishing House: Frankfurt a.M. : : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,, 2009.; Ã2010.
• Year of Publication: 2009
• Edition: 1st ed.
• Language: English
• Series: Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series
• Physical Description: 1 online resource (130 pages)

Table of Contents

• Cover
• 1. Introduction
• 1.1. Problem description
• 1.2. Research intention
• 1.3. Structure of the thesis
• 2. Models in Operations Research Literature
• 2.1. Problem description
• 2.2. One-period models
• 2.2.1. Inventory control
• 2.2.2. Joint pricing and inventory control
• 2.3. Multi-period models
• 2.3.1. Dynamic programing formulation
• 2.3.2. Inventory control
• 2.3.3. Joint pricing and inventory control
• 3. Models in Marketing Literature
• 3.1. Problem description
• 3.2. Model formulation and dynamic program
• 3.3. Results
• 3.3.1. Loss-neutral customer behavior
• 3.3.2. Loss-averse and loss-seeking customer behavior
• 4. Integrated Model with Reference Price Effects
• 4.1. Introduction
• 4.2. Model formulation
• 4.3. Dynamic program
• 5. Analytical Analysis of the Integrated Model
• 5.1. One-period model
• 5.2. Two-period model
• 5.3. Multi-period model
• 6. Simulations and Numerical Investigations
• 6.1. Loss-neutral customer behavior
• 6.1.1. The optimal policy's structure
• 6.1.2. The influence of the demand distribution
• 6.2. Joint versus sequential optimization
• 6.2.1. Classical operations research models
• 6.2.2. Integrated model with reference price effects
• 6.3. Extensions
• 7. Summary, Conclusion and Future Research
• A. Auxiliary Calculations
• Bibliography.