Joint Pricing and Inventory Control under Reference Price Effects.

• Superior document: Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; v.33
• Author: Gimpl-Heersink, Lisa.
• Place / Publishing House: Frankfurt a.M. : : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,, 2009.; Ã2010.
• Year of Publication: 2009
• Edition: 1st ed.
• Language: English
• Series: Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series
• Physical Description: 1 online resource (130 pages)

Table of Contents

Cover -- 1. Introduction -- 1.1. Problem description -- 1.2. Research intention -- 1.3. Structure of the thesis -- 2. Models in Operations Research Literature -- 2.1. Problem description -- 2.2. One-period models -- 2.2.1. Inventory control -- 2.2.2. Joint pricing and inventory control -- 2.3. Multi-period models -- 2.3.1. Dynamic programing formulation -- 2.3.2. Inventory control -- 2.3.3. Joint pricing and inventory control -- 3. Models in Marketing Literature -- 3.1. Problem description -- 3.2. Model formulation and dynamic program -- 3.3. Results -- 3.3.1. Loss-neutral customer behavior -- 3.3.2. Loss-averse and loss-seeking customer behavior -- 4. Integrated Model with Reference Price Effects -- 4.1. Introduction -- 4.2. Model formulation -- 4.3. Dynamic program -- 5. Analytical Analysis of the Integrated Model -- 5.1. One-period model -- 5.2. Two-period model -- 5.3. Multi-period model -- 6. Simulations and Numerical Investigations -- 6.1. Loss-neutral customer behavior -- 6.1.1. The optimal policy's structure -- 6.1.2. The influence of the demand distribution -- 6.2. Joint versus sequential optimization -- 6.2.1. Classical operations research models -- 6.2.2. Integrated model with reference price effects -- 6.3. Extensions -- 7. Summary, Conclusion and Future Research -- A. Auxiliary Calculations -- Bibliography.