Channel management and retail marketing / Meenal Dhotre.

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Year of Publication:2010
Edition:Rev. ed.
Language:English
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Physical Description:203 p. :; ill.
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100 1 |a Dhotre, Meenal. 
245 1 0 |a Channel management and retail marketing  |h [electronic resource] /  |c Meenal Dhotre. 
250 |a Rev. ed. 
260 |a Mumbai :  |b Himalaya Pub. House,  |c 2010. 
300 |a 203 p. :  |b ill. 
504 |a Includes bibliographical references. 
505 0 |a section 1. Physical distribution and channel management -- section 2. Retail marketing management. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing channels  |x Management. 
650 0 |a Marketing  |x Management. 
650 0 |a Retail trade  |x Management. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3011431  |z Click to View