Principles of marketing / S.G. Hundekar.

• Author: ProQuest (Firm); Hundekar, S. G.
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2010
• Edition: Rev. ed.
• Language: English
• Physical Description: 209 p. :; ill.
• Notes: "First edition."

Table of Contents

• unit 1. Marketing and core concepts
• unit 2. Marketing environment (micro & macro)
• unit 3. Developing the marketing mix-II (indirect & price)
• unit 4. Developing the marketing mix-II (promotion & distribution)
• unit 5. Marketing in the digital age.