Principles of marketing / S.G. Hundekar.

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Year of Publication:2010
Edition:Rev. ed.
Language:English
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Physical Description:209 p. :; ill.
Notes:"First edition."
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record_format marc
spelling Hundekar, S. G.
Principles of marketing [electronic resource] / S.G. Hundekar.
Rev. ed.
Mumbai : Himalaya Pub. House, 2010.
209 p. : ill.
"First edition."
unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3011175 Click to View
language English
format Electronic
eBook
author Hundekar, S. G.
spellingShingle Hundekar, S. G.
Principles of marketing
unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age.
author_facet Hundekar, S. G.
ProQuest (Firm)
ProQuest (Firm)
author_variant s g h sg sgh
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Hundekar, S. G.
title Principles of marketing
title_full Principles of marketing [electronic resource] / S.G. Hundekar.
title_fullStr Principles of marketing [electronic resource] / S.G. Hundekar.
title_full_unstemmed Principles of marketing [electronic resource] / S.G. Hundekar.
title_auth Principles of marketing
title_new Principles of marketing
title_sort principles of marketing
publisher Himalaya Pub. House,
publishDate 2010
physical 209 p. : ill.
edition Rev. ed.
contents unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 H86 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3011175
illustrated Illustrated
oclc_num 940439771
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