Principles of marketing / S.G. Hundekar.
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Year of Publication: | 2010 |
Edition: | Rev. ed. |
Language: | English |
Online Access: | |
Physical Description: | 209 p. :; ill. |
Notes: | "First edition." |
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5003011175 |
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(MiAaPQ)5003011175 (Au-PeEL)EBL3011175 (CaPaEBR)ebr10415387 (OCoLC)940439771 |
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Hundekar, S. G. Principles of marketing [electronic resource] / S.G. Hundekar. Rev. ed. Mumbai : Himalaya Pub. House, 2010. 209 p. : ill. "First edition." unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3011175 Click to View |
language |
English |
format |
Electronic eBook |
author |
Hundekar, S. G. |
spellingShingle |
Hundekar, S. G. Principles of marketing unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age. |
author_facet |
Hundekar, S. G. ProQuest (Firm) ProQuest (Firm) |
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s g h sg sgh |
author2 |
ProQuest (Firm) |
author2_role |
TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Hundekar, S. G. |
title |
Principles of marketing |
title_full |
Principles of marketing [electronic resource] / S.G. Hundekar. |
title_fullStr |
Principles of marketing [electronic resource] / S.G. Hundekar. |
title_full_unstemmed |
Principles of marketing [electronic resource] / S.G. Hundekar. |
title_auth |
Principles of marketing |
title_new |
Principles of marketing |
title_sort |
principles of marketing |
publisher |
Himalaya Pub. House, |
publishDate |
2010 |
physical |
209 p. : ill. |
edition |
Rev. ed. |
contents |
unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age. |
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H - Social Science |
callnumber-subject |
HF - Commerce |
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HF5415 |
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HF 45415 H86 42010 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
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https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3011175 |
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Illustrated |
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940439771 |
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(MiAaPQ)5003011175 (Au-PeEL)EBL3011175 (CaPaEBR)ebr10415387 (OCoLC)940439771 |
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Principles of marketing |
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