Marketing research / Suja R. Nair.
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| Year of Publication: | 2009 |
| Edition: | Rev. ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 276 p. :; ill. |
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Table of Contents:
- pt. 1. Introduction, nature and scope of marketing research
- pt. 2. Methods of collecting data
- pt. 3. Research process & analysis
- pt. 4. Information and applications of marketing research
- pt. 5. Cases.