Marketing research / Suja R. Nair.
Saved in:
: | |
---|---|
TeilnehmendeR: | |
Year of Publication: | 2009 |
Edition: | Rev. ed. |
Language: | English |
Online Access: | |
Physical Description: | 276 p. :; ill. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- pt. 1. Introduction, nature and scope of marketing research
- pt. 2. Methods of collecting data
- pt. 3. Research process & analysis
- pt. 4. Information and applications of marketing research
- pt. 5. Cases.