Action research in marketing / guest editor, Chad Perry.
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Superior document: | European journal of marketing ; v. 38, no. 3/4, 2004 |
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Year of Publication: | 2004 |
Language: | English |
Series: | European journal of marketing ;
v. 38, no. 3/4, 2004. |
Online Access: | |
Physical Description: | p. 292-468 :; ill. |
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Bibliography: | Includes bibliographical references. |
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ISBN: | 0861769325 |
Hierarchical level: | Monograph |
Statement of Responsibility: | guest editor, Chad Perry. |