Coolhunting : chasing down the next big thing / / Peter A. Gloor and Scott M. Cooper.
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| TeilnehmendeR: | |
| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 236 p. :; ill. |
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Table of Contents:
- Why "cool" matters
- Swarm creativity creates cool trends
- Swarms can better predict the future
- About trendsetters
- Coolhunters look for coolfarmers
- When swarms go mad
- Do-it-yourself coolhunting with technology
- Coolhunting by automated social network analysis
- Five steps to becoming a coolfarmer
- The coming world of swarm creativity.