Coolhunting : chasing down the next big thing / / Peter A. Gloor and Scott M. Cooper.

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Year of Publication:2007
Language:English
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Physical Description:xvii, 236 p. :; ill.
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050 4 |a HD53  |b .G55 2007 
082 0 4 |a 658.4/72  |2 22 
100 1 |a Gloor, Peter A.  |q (Peter Andreas),  |d 1961- 
245 1 0 |a Coolhunting  |h [electronic resource] :  |b chasing down the next big thing /  |c Peter A. Gloor and Scott M. Cooper. 
246 3 |a Cool hunting 
260 |a New York :  |b AMACOM,  |c c2007. 
300 |a xvii, 236 p. :  |b ill. 
504 |a Includes bibliographical references (p. [223]-230) and index. 
505 0 |a Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Creative ability in business. 
650 0 |a Technological innovations  |x Management. 
650 0 |a Social networks  |x Research. 
650 0 |a Data mining. 
650 0 |a Group decision making. 
655 4 |a Electronic books. 
700 1 |a Cooper, Scott  |q (Scott M.) 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001839  |z Click to View