Tough calls : AT&T and the hard lessons learned from the telecom wars / / Dick Martin.

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Year of Publication:2005
Language:English
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Physical Description:viii, 294 p.
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record_format marc
spelling Martin, Dick, 1946-
Tough calls [electronic resource] : AT&T and the hard lessons learned from the telecom wars / Dick Martin.
New York : AMACOM, c2005.
viii, 294 p.
Includes bibliographical references (p. [273]-286) and index.
Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
AT & T History.
Telecommunication United States History.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001790 Click to View
language English
format Electronic
eBook
author Martin, Dick, 1946-
spellingShingle Martin, Dick, 1946-
Tough calls AT&T and the hard lessons learned from the telecom wars /
Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
author_facet Martin, Dick, 1946-
ProQuest (Firm)
ProQuest (Firm)
author_variant d m dm
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Martin, Dick, 1946-
title Tough calls AT&T and the hard lessons learned from the telecom wars /
title_sub AT&T and the hard lessons learned from the telecom wars /
title_full Tough calls [electronic resource] : AT&T and the hard lessons learned from the telecom wars / Dick Martin.
title_fullStr Tough calls [electronic resource] : AT&T and the hard lessons learned from the telecom wars / Dick Martin.
title_full_unstemmed Tough calls [electronic resource] : AT&T and the hard lessons learned from the telecom wars / Dick Martin.
title_auth Tough calls AT&T and the hard lessons learned from the telecom wars /
title_new Tough calls
title_sort tough calls at&t and the hard lessons learned from the telecom wars /
publisher AMACOM,
publishDate 2005
physical viii, 294 p.
contents Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
callnumber-first H - Social Science
callnumber-subject HE - Transportation and Communications
callnumber-label HE8846
callnumber-sort HE 48846 A55 M37 42005
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001790
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 380 - Commerce, communications & transportation
dewey-ones 384 - Communications; telecommunication
dewey-full 384/.06573
dewey-sort 3384 46573
dewey-raw 384/.06573
dewey-search 384/.06573
oclc_num 929146577
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