Tough calls : AT&T and the hard lessons learned from the telecom wars / / Dick Martin.
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| Year of Publication: | 2005 |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 294 p. |
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| 008 | 040805s2005 nyu sb 001 0 eng | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HE8846.A55 |b M37 2005 | |
| 082 | 0 | 4 | |a 384/.06573 |2 22 |
| 100 | 1 | |a Martin, Dick, |d 1946- | |
| 245 | 1 | 0 | |a Tough calls |h [electronic resource] : |b AT&T and the hard lessons learned from the telecom wars / |c Dick Martin. |
| 260 | |a New York : |b AMACOM, |c c2005. | ||
| 300 | |a viii, 294 p. | ||
| 504 | |a Includes bibliographical references (p. [273]-286) and index. | ||
| 505 | 0 | |a Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 610 | 2 | 0 | |a AT & T |x History. |
| 650 | 0 | |a Telecommunication |z United States |x History. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001790 |z Click to View |