Trust or consequences : build trust today or lose your market tomorrow / / Al Golin.
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| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 248 p. |
| Notes: | Includes index. |
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Table of Contents:
- Trust trends
- More than a nice-sounding word
- The damage done
- Fix it before it breaks
- If you can't do it, please say so
- The human touch
- Humility
- Speed, truth, and other good ways to respond to bad times
- Tough trust decisions
- The media
- Great acts of trust
- Acts of distrust
- The ten commandments of organizational trust.