Strategic pricing / guest editors: Hooman Estelami and Sarah Maxwell.

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Year of Publication:2006
Language:English
Series:Journal of Product & Brand Management ; 15, no. 6
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Physical Description:60 p.
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050 4 |a HF5416.5  |b .S87 2006 
245 0 0 |a Strategic pricing  |h [electronic resource] /  |c guest editors: Hooman Estelami and Sarah Maxwell. 
260 |a Bradford, England :  |b Emerald Group Publishing,  |c c2006. 
300 |a 60 p. 
490 0 |a Journal of Product & Brand Management ;  |v 15, no. 6 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Pricing. 
650 0 |a Marketing  |x Decision making. 
655 4 |a Electronic books. 
700 1 |a Estelami, Hooman. 
700 1 |a Maxwell, Sarah. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=285539  |z Click to View