Marketing Scales Handbook : : Multi-Item Measures for Consumer Insight Research, Volume 11.

Marketing Scales Handbook : : Multi-Item Measures for Consumer Insight Research, Volume 11.

This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous...

Full description

Saved in:
Bibliographic Details
Superior document:Marketing Scales Handbooks Series ; v.11
:
Bruner II, Gordon C.
Place / Publishing House:Fort Worth : : GCBII Productions, LLC,, 2021.
Ã2021.
Year of Publication:2021
Edition:1st ed.
Language:English
Series:Marketing Scales Handbooks Series
Online Access:
Physical Description:1 online resource (543 pages)
Tags: Add Tag
No Tags, Be the first to tag this record!
id 50028510790
ctrlnum (MiAaPQ)50028510790
(Au-PeEL)EBL28510790
(OCoLC)1250076988
collection bib_alma
record_format marc
spelling Bruner II, Gordon C.
Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11.
1st ed.
Fort Worth : GCBII Productions, LLC, 2021.
Ã2021.
1 online resource (543 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Marketing Scales Handbooks Series ; v.11
This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Electronic books.
Print version: Bruner II, Gordon C. Marketing Scales Handbook Fort Worth : GCBII Productions, LLC,c2021 9798737353179
ProQuest (Firm)
Marketing Scales Handbooks Series
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=28510790 Click to View
language English
format eBook
author Bruner II, Gordon C.
spellingShingle Bruner II, Gordon C.
Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11.
Marketing Scales Handbooks Series ;
author_facet Bruner II, Gordon C.
author_variant i g c b igc igcb
author_sort Bruner II, Gordon C.
title Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11.
title_sub Multi-Item Measures for Consumer Insight Research, Volume 11.
title_full Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11.
title_fullStr Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11.
title_full_unstemmed Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11.
title_auth Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11.
title_new Marketing Scales Handbook :
title_sort marketing scales handbook : multi-item measures for consumer insight research, volume 11.
series Marketing Scales Handbooks Series ;
series2 Marketing Scales Handbooks Series ;
publisher GCBII Productions, LLC,
publishDate 2021
physical 1 online resource (543 pages)
edition 1st ed.
isbn 9780578899930
9798737353179
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=28510790
illustrated Not Illustrated
oclc_num 1250076988
work_keys_str_mv AT bruneriigordonc marketingscaleshandbookmultiitemmeasuresforconsumerinsightresearchvolume11
status_str n
ids_txt_mv (MiAaPQ)50028510790
(Au-PeEL)EBL28510790
(OCoLC)1250076988
carrierType_str_mv cr
hierarchy_parent_title Marketing Scales Handbooks Series ; v.11
is_hierarchy_title Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11.
container_title Marketing Scales Handbooks Series ; v.11
marc_error Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ]
_version_ 1792331068119973888
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01907nam a22003853i 4500</leader><controlfield tag="001">50028510790</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20240229073849.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">240229s2021 xx o ||||0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780578899930</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9798737353179</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)50028510790</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL28510790</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1250076988</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bruner II, Gordon C.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing Scales Handbook :</subfield><subfield code="b">Multi-Item Measures for Consumer Insight Research, Volume 11.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Fort Worth :</subfield><subfield code="b">GCBII Productions, LLC,</subfield><subfield code="c">2021.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">Ã2021.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (543 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Marketing Scales Handbooks Series ;</subfield><subfield code="v">v.11</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. </subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Bruner II, Gordon C.</subfield><subfield code="t">Marketing Scales Handbook</subfield><subfield code="d">Fort Worth : GCBII Productions, LLC,c2021</subfield><subfield code="z">9798737353179</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Marketing Scales Handbooks Series</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=28510790</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items