Marketing Scales Handbook : : Multi-Item Measures for Consumer Insight Research, Volume 11.
This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous...
Saved in:
| Superior document: | Marketing Scales Handbooks Series ; v.11 |
|---|---|
| : | |
| Place / Publishing House: | Fort Worth : : GCBII Productions, LLC,, 2021. Ã2021. |
| Year of Publication: | 2021 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Marketing Scales Handbooks Series
|
| Online Access: | |
| Physical Description: | 1 online resource (543 pages) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01907nam a22003853i 4500 | ||
|---|---|---|---|
| 001 | 50028510790 | ||
| 003 | MiAaPQ | ||
| 005 | 20240229073849.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 240229s2021 xx o ||||0 eng d | ||
| 020 | |a 9780578899930 |q (electronic bk.) | ||
| 020 | |z 9798737353179 | ||
| 035 | |a (MiAaPQ)50028510790 | ||
| 035 | |a (Au-PeEL)EBL28510790 | ||
| 035 | |a (OCoLC)1250076988 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 100 | 1 | |a Bruner II, Gordon C. | |
| 245 | 1 | 0 | |a Marketing Scales Handbook : |b Multi-Item Measures for Consumer Insight Research, Volume 11. |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a Fort Worth : |b GCBII Productions, LLC, |c 2021. | |
| 264 | 4 | |c Ã2021. | |
| 300 | |a 1 online resource (543 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Marketing Scales Handbooks Series ; |v v.11 | |
| 520 | |a This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. | ||
| 588 | |a Description based on publisher supplied metadata and other sources. | ||
| 590 | |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Bruner II, Gordon C. |t Marketing Scales Handbook |d Fort Worth : GCBII Productions, LLC,c2021 |z 9798737353179 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Marketing Scales Handbooks Series | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=28510790 |z Click to View |