The maturing marketplace : buying habits of baby boomers and their parents /

The maturing marketplace : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.].

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ProQuest (Firm)
TeilnehmendeR:
Moschis, George P., 1944-
ProQuest (Firm)
Year of Publication:2000
Language:English
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Physical Description:xii, 303 p.
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(OCoLC)847354814
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spelling The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.].
Westport, Conn. : Quorum Books, 2000.
xii, 303 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior United States.
Baby boom generation United States Attitudes.
Middle-aged consumers United States Attitudes.
Older consumers United States Attitudes.
Market segmentation United States.
Electronic books.
Moschis, George P., 1944-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=282736 Click to View
language English
format Electronic
eBook
author2 Moschis, George P., 1944-
ProQuest (Firm)
author_facet Moschis, George P., 1944-
ProQuest (Firm)
ProQuest (Firm)
author2_variant g p m gp gpm
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Moschis, George P., 1944-
title The maturing marketplace buying habits of baby boomers and their parents /
spellingShingle The maturing marketplace buying habits of baby boomers and their parents /
title_sub buying habits of baby boomers and their parents /
title_full The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.].
title_fullStr The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.].
title_full_unstemmed The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.].
title_auth The maturing marketplace buying habits of baby boomers and their parents /
title_new The maturing marketplace
title_sort the maturing marketplace buying habits of baby boomers and their parents /
publisher Quorum Books,
publishDate 2000
physical xii, 303 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.33 U6 M36 42000
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States.
United States
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=282736
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/34/0844
dewey-sort 3658.8 234 3844
dewey-raw 658.8/34/0844
dewey-search 658.8/34/0844
oclc_num 847354814
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