The maturing marketplace : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.].
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| Year of Publication: | 2000 |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 303 p. |
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| 020 | |z 1567203442 (alk. paper) | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.33.U6 |b M36 2000 | |
| 082 | 0 | 4 | |a 658.8/34/0844 |2 21 |
| 245 | 0 | 4 | |a The maturing marketplace |h [electronic resource] : |b buying habits of baby boomers and their parents / |c George P. Moschis ... [et al.]. |
| 260 | |a Westport, Conn. : |b Quorum Books, |c 2000. | ||
| 300 | |a xii, 303 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Consumer behavior |z United States. | |
| 650 | 0 | |a Baby boom generation |z United States |x Attitudes. | |
| 650 | 0 | |a Middle-aged consumers |z United States |x Attitudes. | |
| 650 | 0 | |a Older consumers |z United States |x Attitudes. | |
| 650 | 0 | |a Market segmentation |z United States. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Moschis, George P., |d 1944- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=282736 |z Click to View |