Competitive strategy for media firms : strategic and brand management in changing media markets /

Competitive strategy for media firms : strategic and brand management in changing media markets / / Sylvia M. Chan-Olmsted.

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Superior document:LEA's communication series
:
ProQuest (Firm)
Chan-Olmsted, Sylvia M.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2005
Language:English
Series:LEA's communication series.
Online Access:
Physical Description:xiv, 242 p. :; ill.
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record_format marc
spelling Chan-Olmsted, Sylvia M.
Competitive strategy for media firms [electronic resource] : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
Mahwah, N.J. : L. Erlbaum Associates, 2005.
xiv, 242 p. : ill.
LEA's communication series
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Broadcasting Management.
Brand name products Management.
Branding (Marketing)
Electronic books.
ProQuest (Firm)
LEA's communication series.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=274550 Click to View
language English
format Electronic
eBook
author Chan-Olmsted, Sylvia M.
spellingShingle Chan-Olmsted, Sylvia M.
Competitive strategy for media firms strategic and brand management in changing media markets /
LEA's communication series
author_facet Chan-Olmsted, Sylvia M.
ProQuest (Firm)
ProQuest (Firm)
author_variant s m c o smc smco
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Chan-Olmsted, Sylvia M.
title Competitive strategy for media firms strategic and brand management in changing media markets /
title_sub strategic and brand management in changing media markets /
title_full Competitive strategy for media firms [electronic resource] : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
title_fullStr Competitive strategy for media firms [electronic resource] : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
title_full_unstemmed Competitive strategy for media firms [electronic resource] : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
title_auth Competitive strategy for media firms strategic and brand management in changing media markets /
title_new Competitive strategy for media firms
title_sort competitive strategy for media firms strategic and brand management in changing media markets /
series LEA's communication series
series2 LEA's communication series
publisher L. Erlbaum Associates,
publishDate 2005
physical xiv, 242 p. : ill.
callnumber-first H - Social Science
callnumber-subject HE - Transportation and Communications
callnumber-label HE8689
callnumber-sort HE 48689.4 C43 42005
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=274550
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 380 - Commerce, communications & transportation
dewey-ones 384 - Communications; telecommunication
dewey-full 384.54/068/4
dewey-sort 3384.54 268 14
dewey-raw 384.54/068/4
dewey-search 384.54/068/4
oclc_num 742296571
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hierarchy_parent_title LEA's communication series
is_hierarchy_title Competitive strategy for media firms strategic and brand management in changing media markets /
container_title LEA's communication series
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