Competitive strategy for media firms : strategic and brand management in changing media markets / / Sylvia M. Chan-Olmsted.
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| Superior document: | LEA's communication series |
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| Year of Publication: | 2005 |
| Language: | English |
| Series: | LEA's communication series.
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| Online Access: | |
| Physical Description: | xiv, 242 p. :; ill. |
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| Bibliography: | Includes bibliographical references and indexes. |
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| ISBN: | 0805848126 (cloth : alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Sylvia M. Chan-Olmsted. |