Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
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| Year of Publication: | 2004 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 252 p. :; ill. |
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Table of Contents:
- Introduction
- the great divide between customers and retailers
- Decoupled extenaed supply chains
- Semi: Exteneded supply chains
- Fully extended supply chains
- Centralized extended supply chains
- Strategy : meshing operational and marketing goals
- Marketing : tapping customers' latent desires
- Supply chain design : how to bridge the last mile
- Information technology : facilitating learning and streamlining transactions
- The future of the extended supply chain.