Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
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| Year of Publication: | 2004 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 252 p. :; ill. |
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| 082 | 0 | 4 | |a 658.7/88 |2 22 |
| 100 | 1 | |a Boyer, Kenneth Karel, |d 1967- | |
| 245 | 1 | 0 | |a Extending the supply chain |h [electronic resource] : |b how cutting-edge companies bridge the critical last mile into customers' homes / |c Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. |
| 250 | |a 1st ed. | ||
| 260 | |a New York : |b American Management Association, |c c2004. | ||
| 300 | |a xvii, 252 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Business logistics. | |
| 650 | 0 | |a Grocery trade. | |
| 650 | 0 | |a Retail trade. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Frohlich, Markham T. | |
| 700 | 1 | |a Hult, G. Tomas M. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=243024 |z Click to View |