Conquering consumerspace : marketing strategies for a branded world / / Michael R. Solomon.

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Year of Publication:2003
Language:English
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Physical Description:xii, 276 p. :; ill.
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020 |z 0814407412 (hardcover) 
035 |a (MiAaPQ)500243006 
035 |a (Au-PeEL)EBL243006 
035 |a (CaPaEBR)ebr10120154 
035 |a (OCoLC)935227938 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HD69.B7  |b S65 2003 
082 0 4 |a 658.8/27  |2 21 
100 1 |a Solomon, Michael R. 
245 1 0 |a Conquering consumerspace  |h [electronic resource] :  |b marketing strategies for a branded world /  |c Michael R. Solomon. 
260 |a New York :  |b AMACOM,  |c c2003. 
300 |a xii, 276 p. :  |b ill. 
504 |a Includes bibliographical references (p. 251-265) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Branding (Marketing) 
650 0 |a Consumers' preferences. 
650 0 |a Customer relations. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=243006  |z Click to View