Conquering consumerspace : marketing strategies for a branded world / / Michael R. Solomon.
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Year of Publication: | 2003 |
Language: | English |
Online Access: | |
Physical Description: | xii, 276 p. :; ill. |
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Bibliography: | Includes bibliographical references (p. 251-265) and index. |
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ISBN: | 0814407412 (hardcover) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Michael R. Solomon. |