New research findings from Warwick Business School / guest editor, Lyndon Simkin.
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| Year of Publication: | 2002 |
| Language: | English |
| Series: | Marketing intelligence & planning ;
v.20, no. 2 |
| Online Access: | |
| Physical Description: | 61 p. |
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| ISBN: | 0861766946 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | guest editor, Lyndon Simkin. |