Typical food products marketing : tales from the Italian food and beverages industry : a case study approach /

Typical food products marketing : tales from the Italian food and beverages industry : a case study approach / / guest editors Claudia Vignalia and Professor Alberto Mattiacci.

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ProQuest (Firm)
TeilnehmendeR:
Mattiacci, Alberto.
Vignalia, Claudia.
ProQuest (Firm)
Year of Publication:2004
Language:English
Series:British Food Journal ; v.106, no. 10/11
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Physical Description:167 p.
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spelling Typical food products marketing [electronic resource] : tales from the Italian food and beverages industry : a case study approach / guest editors Claudia Vignalia and Professor Alberto Mattiacci.
Bradford, England : Emerald Group Publishing, c2004.
167 p.
British Food Journal ; v.106, no. 10/11
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Food industry and trade.
Food Marketing.
Electronic books.
Mattiacci, Alberto.
Vignalia, Claudia.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=231839 Click to View
language English
format Electronic
eBook
author2 Mattiacci, Alberto.
Vignalia, Claudia.
ProQuest (Firm)
author_facet Mattiacci, Alberto.
Vignalia, Claudia.
ProQuest (Firm)
ProQuest (Firm)
author2_variant a m am
c v cv
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Mattiacci, Alberto.
title Typical food products marketing tales from the Italian food and beverages industry : a case study approach /
spellingShingle Typical food products marketing tales from the Italian food and beverages industry : a case study approach /
British Food Journal ;
title_sub tales from the Italian food and beverages industry : a case study approach /
title_full Typical food products marketing [electronic resource] : tales from the Italian food and beverages industry : a case study approach / guest editors Claudia Vignalia and Professor Alberto Mattiacci.
title_fullStr Typical food products marketing [electronic resource] : tales from the Italian food and beverages industry : a case study approach / guest editors Claudia Vignalia and Professor Alberto Mattiacci.
title_full_unstemmed Typical food products marketing [electronic resource] : tales from the Italian food and beverages industry : a case study approach / guest editors Claudia Vignalia and Professor Alberto Mattiacci.
title_auth Typical food products marketing tales from the Italian food and beverages industry : a case study approach /
title_new Typical food products marketing
title_sort typical food products marketing tales from the italian food and beverages industry : a case study approach /
series British Food Journal ;
series2 British Food Journal ;
publisher Emerald Group Publishing,
publishDate 2004
physical 167 p.
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD9000
callnumber-sort HD 49000.5 T97 42004
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=231839
illustrated Not Illustrated
oclc_num 936897592
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