Typical food products marketing : tales from the Italian food and beverages industry : a case study approach / / guest editors Claudia Vignalia and Professor Alberto Mattiacci.

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Year of Publication:2004
Language:English
Series:British Food Journal ; v.106, no. 10/11
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Physical Description:167 p.
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245 0 0 |a Typical food products marketing  |h [electronic resource] :  |b tales from the Italian food and beverages industry : a case study approach /  |c guest editors Claudia Vignalia and Professor Alberto Mattiacci. 
260 |a Bradford, England :  |b Emerald Group Publishing,  |c c2004. 
300 |a 167 p. 
490 0 |a British Food Journal ;  |v v.106, no. 10/11 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Food industry and trade. 
650 0 |a Food  |x Marketing. 
655 4 |a Electronic books. 
700 1 |a Mattiacci, Alberto. 
700 1 |a Vignalia, Claudia. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=231839  |z Click to View