Radio active : advertising and consumer activism, 1935-1947 /

Radio active : advertising and consumer activism, 1935-1947 / / Kathy M. Newman.

Saved in:
Bibliographic Details
:
ProQuest (Firm)
Newman, Kathy M. 1966-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2004
Language:English
Online Access:
Physical Description:xiii, 237 p. :; ill.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 500223372
ctrlnum (MiAaPQ)500223372
(Au-PeEL)EBL223372
(CaPaEBR)ebr10058534
(OCoLC)55847986
collection bib_alma
record_format marc
spelling Newman, Kathy M. (Kathy Michelle), 1966-
Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.
Berkeley : University of California Press, 2004.
xiii, 237 p. : ill.
Includes bibliographical references and index.
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Radio advertising United States History.
Consumer behavior United States History.
Boycotts United States History.
Consumer protection United States History.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=223372 Click to View
language English
format Electronic
eBook
author Newman, Kathy M. 1966-
spellingShingle Newman, Kathy M. 1966-
Radio active advertising and consumer activism, 1935-1947 /
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
author_facet Newman, Kathy M. 1966-
ProQuest (Firm)
ProQuest (Firm)
author_variant k m n km kmn
author_fuller (Kathy Michelle),
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Newman, Kathy M. 1966-
title Radio active advertising and consumer activism, 1935-1947 /
title_sub advertising and consumer activism, 1935-1947 /
title_full Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.
title_fullStr Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.
title_full_unstemmed Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.
title_auth Radio active advertising and consumer activism, 1935-1947 /
title_new Radio active
title_sort radio active advertising and consumer activism, 1935-1947 /
publisher University of California Press,
publishDate 2004
physical xiii, 237 p. : ill.
contents Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF6146
callnumber-sort HF 46146 R3 N48 42004
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=223372
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.14/2/097309043
dewey-sort 3659.14 12 897309043
dewey-raw 659.14/2/097309043
dewey-search 659.14/2/097309043
oclc_num 55847986
work_keys_str_mv AT newmankathym radioactiveadvertisingandconsumeractivism19351947
AT proquestfirm radioactiveadvertisingandconsumeractivism19351947
status_str n
ids_txt_mv (MiAaPQ)500223372
(Au-PeEL)EBL223372
(CaPaEBR)ebr10058534
(OCoLC)55847986
is_hierarchy_title Radio active advertising and consumer activism, 1935-1947 /
author2_original_writing_str_mv noLinkedField
_version_ 1792330669477593088
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02208nam a2200373Ia 4500</leader><controlfield tag="001">500223372</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">030620s2004 caua sb 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0520223721 (cloth : alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0520235908 (pbk. : alk. paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)500223372</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL223372</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10058534</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)55847986</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF6146.R3</subfield><subfield code="b">N48 2004</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">659.14/2/097309043</subfield><subfield code="2">21</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Newman, Kathy M.</subfield><subfield code="q">(Kathy Michelle),</subfield><subfield code="d">1966-</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Radio active</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">advertising and consumer activism, 1935-1947 /</subfield><subfield code="c">Kathy M. Newman.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Berkeley :</subfield><subfield code="b">University of California Press,</subfield><subfield code="c">2004.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiii, 237 p. :</subfield><subfield code="b">ill.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Radio advertising</subfield><subfield code="z">United States</subfield><subfield code="x">History.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior</subfield><subfield code="z">United States</subfield><subfield code="x">History.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Boycotts</subfield><subfield code="z">United States</subfield><subfield code="x">History.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer protection</subfield><subfield code="z">United States</subfield><subfield code="x">History.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=223372</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items