Radio active : advertising and consumer activism, 1935-1947 / / Kathy M. Newman.
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| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 237 p. :; ill. |
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| 008 | 030620s2004 caua sb 001 0 eng d | ||
| 020 | |z 0520223721 (cloth : alk. paper) | ||
| 020 | |z 0520235908 (pbk. : alk. paper) | ||
| 035 | |a (MiAaPQ)500223372 | ||
| 035 | |a (Au-PeEL)EBL223372 | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF6146.R3 |b N48 2004 | |
| 082 | 0 | 4 | |a 659.14/2/097309043 |2 21 |
| 100 | 1 | |a Newman, Kathy M. |q (Kathy Michelle), |d 1966- | |
| 245 | 1 | 0 | |a Radio active |h [electronic resource] : |b advertising and consumer activism, 1935-1947 / |c Kathy M. Newman. |
| 260 | |a Berkeley : |b University of California Press, |c 2004. | ||
| 300 | |a xiii, 237 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Radio advertising |z United States |x History. | |
| 650 | 0 | |a Consumer behavior |z United States |x History. | |
| 650 | 0 | |a Boycotts |z United States |x History. | |
| 650 | 0 | |a Consumer protection |z United States |x History. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=223372 |z Click to View |