Revenue management : : a path to increased profits /

Revenue management : : a path to increased profits / / Ronald J. Huefner.

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and f...

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Bibliographic Details
Superior document:Managerial accounting collection,
VerfasserIn:
Huefner, Ronald J.,
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015.
Year of Publication:2015
Edition:Second edition.
Language:English
Series:Managerial accounting collection.
Online Access:
Physical Description:1 online resource (xii, 171 pages)
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Table of Contents:
  • 1. What is revenue management and why is it important?
  • 2. Origins and applications of revenue management
  • 3. Introduction to financial analysis of revenue management decisions
  • 4. Setting prices: an overview
  • 5. Revenue management techniques
  • 6. Customer reactions to revenue management techniques
  • 7. Additional tools for analysis of revenue management decisions
  • 8. Revenue management and capacity analysis
  • 9. Revenue management and the theory of constraints
  • 10. Relating revenue management to customer value
  • 11. Are your customers profitable?
  • 12. Making revenue management decisions
  • 13. Emerging issues in revenue management
  • Notes
  • References
  • Index.

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