Revenue management : : a path to increased profits / / Ronald J. Huefner.
This book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and f...
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Superior document: | Managerial accounting collection, |
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Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
Year of Publication: | 2015 |
Edition: | Second edition. |
Language: | English |
Series: | Managerial accounting collection.
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Online Access: | |
Physical Description: | 1 online resource (xii, 171 pages) |
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(MiAaPQ)5002058342 (Au-PeEL)EBL2058342 (CaPaEBR)ebr11061078 (CaONFJC)MIL789421 (OCoLC)910448403 |
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Huefner, Ronald J., author. Revenue management : a path to increased profits / Ronald J. Huefner. Second edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. 1 online resource (xii, 171 pages) text rdacontent computer rdamedia online resource rdacarrier Managerial accounting collection, 2152-7121 Includes bibliographical references (pages 161-166) and index. 1. What is revenue management and why is it important? -- 2. Origins and applications of revenue management -- 3. Introduction to financial analysis of revenue management decisions -- 4. Setting prices: an overview -- 5. Revenue management techniques -- 6. Customer reactions to revenue management techniques -- 7. Additional tools for analysis of revenue management decisions -- 8. Revenue management and capacity analysis -- 9. Revenue management and the theory of constraints -- 10. Relating revenue management to customer value -- 11. Are your customers profitable? -- 12. Making revenue management decisions -- 13. Emerging issues in revenue management -- Notes -- References -- Index. Access restricted to authorized users and institutions. This book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and financial and accounting practice, in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. Although revenue management originated in the service industry, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues. Title from PDF title page (viewed on June 6, 2015). Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Revenue management. revenue analysis revenue management yield management Electronic books. Print version: 9781631570933 ProQuest (Firm) Managerial accounting collection. 2152-7121 https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2058342 Click to View |
language |
English |
format |
eBook |
author |
Huefner, Ronald J., |
spellingShingle |
Huefner, Ronald J., Revenue management : a path to increased profits / Managerial accounting collection, 1. What is revenue management and why is it important? -- 2. Origins and applications of revenue management -- 3. Introduction to financial analysis of revenue management decisions -- 4. Setting prices: an overview -- 5. Revenue management techniques -- 6. Customer reactions to revenue management techniques -- 7. Additional tools for analysis of revenue management decisions -- 8. Revenue management and capacity analysis -- 9. Revenue management and the theory of constraints -- 10. Relating revenue management to customer value -- 11. Are your customers profitable? -- 12. Making revenue management decisions -- 13. Emerging issues in revenue management -- Notes -- References -- Index. |
author_facet |
Huefner, Ronald J., |
author_variant |
r j h rj rjh |
author_role |
VerfasserIn |
author_sort |
Huefner, Ronald J., |
title |
Revenue management : a path to increased profits / |
title_sub |
a path to increased profits / |
title_full |
Revenue management : a path to increased profits / Ronald J. Huefner. |
title_fullStr |
Revenue management : a path to increased profits / Ronald J. Huefner. |
title_full_unstemmed |
Revenue management : a path to increased profits / Ronald J. Huefner. |
title_auth |
Revenue management : a path to increased profits / |
title_new |
Revenue management : |
title_sort |
revenue management : a path to increased profits / |
series |
Managerial accounting collection, |
series2 |
Managerial accounting collection, |
publisher |
Business Expert Press, |
publishDate |
2015 |
physical |
1 online resource (xii, 171 pages) |
edition |
Second edition. |
contents |
1. What is revenue management and why is it important? -- 2. Origins and applications of revenue management -- 3. Introduction to financial analysis of revenue management decisions -- 4. Setting prices: an overview -- 5. Revenue management techniques -- 6. Customer reactions to revenue management techniques -- 7. Additional tools for analysis of revenue management decisions -- 8. Revenue management and capacity analysis -- 9. Revenue management and the theory of constraints -- 10. Relating revenue management to customer value -- 11. Are your customers profitable? -- 12. Making revenue management decisions -- 13. Emerging issues in revenue management -- Notes -- References -- Index. |
isbn |
9781631570940 9781631570933 |
issn |
2152-7121 |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD60 |
callnumber-sort |
HD 260.7 H847 42015 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2058342 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.1554 |
dewey-sort |
3658.1554 |
dewey-raw |
658.1554 |
dewey-search |
658.1554 |
oclc_num |
910448403 |
work_keys_str_mv |
AT huefnerronaldj revenuemanagementapathtoincreasedprofits |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5002058342 (Au-PeEL)EBL2058342 (CaPaEBR)ebr11061078 (CaONFJC)MIL789421 (OCoLC)910448403 |
hierarchy_parent_title |
Managerial accounting collection, |
is_hierarchy_title |
Revenue management : a path to increased profits / |
container_title |
Managerial accounting collection, |
_version_ |
1792330819718610945 |
fullrecord |
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