Multicultural marketplaces : : new territory for international marketing and cross-cultural consumer research /

Multicultural marketplaces : : new territory for international marketing and cross-cultural consumer research / / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.

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TeilnehmendeR:
Demangeot, Catherine,
Broderick, Amanda J.,
Craig, C. Samuel,
Place / Publishing House:[Bradford, West Yorkshire, England] : : Emerald,, [2015]
2015
Year of Publication:2015
Language:English
Series:International Marketing Review, Volume 32 Number 2
Online Access:
Physical Description:1 online resource (137 pages).
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(Au-PeEL)EBL2058250
(CaPaEBR)ebr11059917
(OCoLC)912323285
collection bib_alma
record_format marc
spelling Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
[Bradford, West Yorkshire, England] : Emerald, [2015]
2015
1 online resource (137 pages).
text rdacontent
computer rdamedia
online resource rdacarrier
International Marketing Review, 0265-1335 ; Volume 32 Number 2
Includes bibliographical references.
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Export marketing.
Marketing.
International business enterprises.
Electronic books.
Demangeot, Catherine, editor.
Broderick, Amanda J., editor.
Craig, C. Samuel, editor.
Print version: Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research. [Bradford, West Yorkshire, England] : Emerald, c[2015] approximately 137 pages International Marketing Review ; Volume 32 Number 2 9781785600968
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2058250 Click to View
language English
format eBook
author2 Demangeot, Catherine,
Broderick, Amanda J.,
Craig, C. Samuel,
author_facet Demangeot, Catherine,
Broderick, Amanda J.,
Craig, C. Samuel,
author2_variant c d cd
a j b aj ajb
c s c cs csc
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /
spellingShingle Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /
International Marketing Review,
title_sub new territory for international marketing and cross-cultural consumer research /
title_full Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
title_fullStr Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
title_full_unstemmed Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
title_auth Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /
title_new Multicultural marketplaces :
title_sort multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /
series International Marketing Review,
series2 International Marketing Review,
publisher Emerald,
publishDate 2015
physical 1 online resource (137 pages).
isbn 9781785600975
9781785600968
issn 0265-1335 ;
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF1416
callnumber-sort HF 41416 M858 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2058250
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.848
dewey-sort 3658.848
dewey-raw 658.848
dewey-search 658.848
oclc_num 912323285
work_keys_str_mv AT demangeotcatherine multiculturalmarketplacesnewterritoryforinternationalmarketingandcrossculturalconsumerresearch
AT broderickamandaj multiculturalmarketplacesnewterritoryforinternationalmarketingandcrossculturalconsumerresearch
AT craigcsamuel multiculturalmarketplacesnewterritoryforinternationalmarketingandcrossculturalconsumerresearch
status_str n
ids_txt_mv (MiAaPQ)5002058250
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is_hierarchy_title Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /
author2_original_writing_str_mv noLinkedField
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