Multicultural marketplaces : : new territory for international marketing and cross-cultural consumer research / / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
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| Place / Publishing House: | [Bradford, West Yorkshire, England] : : Emerald,, [2015] 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | International Marketing Review,
Volume 32 Number 2 |
| Online Access: | |
| Physical Description: | 1 online resource (137 pages). |
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| 020 | |a 9781785600975 |q (electronic bk.) | ||
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| 082 | 0 | |a 658.848 |2 23 | |
| 245 | 0 | 0 | |a Multicultural marketplaces : |b new territory for international marketing and cross-cultural consumer research / |c guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig. |
| 264 | 1 | |a [Bradford, West Yorkshire, England] : |b Emerald, |c [2015] | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (137 pages). | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a International Marketing Review, |x 0265-1335 ; |v Volume 32 Number 2 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a International business enterprises. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Demangeot, Catherine, |e editor. | |
| 700 | 1 | |a Broderick, Amanda J., |e editor. | |
| 700 | 1 | |a Craig, C. Samuel, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research. |d [Bradford, West Yorkshire, England] : Emerald, c[2015] |h approximately 137 pages |k International Marketing Review ; Volume 32 Number 2 |z 9781785600968 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2058250 |z Click to View |