The handbook of persuasion and social marketing /

The handbook of persuasion and social marketing / / David W. Stewart, editor.

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TeilnehmendeR:
Stewart, David W.,
Place / Publishing House:Santa Barbara, California : : Praeger,, [2015]
2015
Year of Publication:2015
Language:English
Online Access:
Physical Description:1 online resource (1,028 pages) :; illustrations, map
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(OCoLC)904208856
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record_format marc
spelling The handbook of persuasion and social marketing / David W. Stewart, editor.
Santa Barbara, California : Praeger, [2015]
2015
1 online resource (1,028 pages) : illustrations, map
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed February 9, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Social marketing.
Marketing Social aspects.
Electronic books.
Stewart, David W., editor.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1930120 Click to View
language English
format eBook
author2 Stewart, David W.,
author_facet Stewart, David W.,
author2_variant d w s dw dws
author2_role TeilnehmendeR
title The handbook of persuasion and social marketing /
spellingShingle The handbook of persuasion and social marketing /
title_full The handbook of persuasion and social marketing / David W. Stewart, editor.
title_fullStr The handbook of persuasion and social marketing / David W. Stewart, editor.
title_full_unstemmed The handbook of persuasion and social marketing / David W. Stewart, editor.
title_auth The handbook of persuasion and social marketing /
title_new The handbook of persuasion and social marketing /
title_sort the handbook of persuasion and social marketing /
publisher Praeger,
publishDate 2015
physical 1 online resource (1,028 pages) : illustrations, map
isbn 9781440804052 (e-book)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5414
callnumber-sort HF 45414 H36 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1930120
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/72
dewey-sort 3658.8 272
dewey-raw 658.8/72
dewey-search 658.8/72
oclc_num 904208856
work_keys_str_mv AT stewartdavidw thehandbookofpersuasionandsocialmarketing
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(CaPaEBR)ebr11011563
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is_hierarchy_title The handbook of persuasion and social marketing /
author2_original_writing_str_mv noLinkedField
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