A strategic and tactical approach to global business ethics / / Lawrence A. Beer.

• Superior document: International business collection,
• VerfasserIn: Beer, Lawrence A.,
• Place / Publishing House: New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015.
• Year of Publication: 2015
• Edition: Second edition.
• Language: English
• Series: International business collection.
• Physical Description: 1 online resource (xxiv, 312 pages)

The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity and to whatever degree or scale are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value.

Table of Contents

1. Ethics in commerce -- 2. Ethics and the strategic determination -- 3. Ethical value development -- 4. Ethics unabridged -- 5. Time for a change? -- 6. A universal code template -- 7. Global ethical strategies and conclusions -- Notes -- References -- Index.