Social content marketing for entrepreneurs /

Social content marketing for entrepreneurs / / Jim Barry.

This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely a...

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Bibliographic Details
Superior document:Digital and social media marketing and advertising collection,
VerfasserIn:
Barry, Jim.,
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015.
Year of Publication:2015
Edition:First edition.
Language:English
Series:Digital and social media marketing and advertising collection.
Online Access:
Physical Description:1 online resource (xxxi, 286 pages) :; illustrations.
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Table of Contents:
  • Part 1. Getting audiences to TALK
  • 1. Educating targets with TRUSTED content
  • 2. Escorting prospects with frame-of-mind connections
  • 3. SHIPPING content with an emotional twist
  • Part 2. Getting audiences to RAISE your brand
  • 4. Earning readership with content mastery
  • 5. Evangelizing with employee ADVOCATES
  • 6. Enchant Influencers through OUTREACH
  • 7. Enlist followers with a STAMP
  • 8. Expose content that will RUNLAPS
  • Part 3. Getting audiences to REACT
  • 9. Empowering brand ambassadors to RESONATE
  • 10. Engage communities through CONVERSATION
  • 11. E-mail engaging and perpetuating proprietary audiences
  • 12. Enabling mobile CUSTOMER experiences
  • 13. Enrolling trial users with freemiums
  • Future: social content-marketing predictions from a strategic planning perspective
  • Index.

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