The strategic use of stories in organizational communication and learning / Terrence L. Gargiulo.
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| TeilnehmendeR: | |
| Year of Publication: | 2005 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 252 p. :; ill. |
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Table of Contents:
- Frameworks: Introduction
- A working model of stories
- Organizational communication-broadcasting signals
- Case study- Dreyer's Ice Cream
- Organizational learning-building bridges
- Case studies-DTE Energy & Jeff Bukantz
- Interviews: Introduction to the interviews
- Interview with Bernice Moore-CTB/McGraw Hill
- Interview with Robert Kraska-DTE Energy
- Interview with Sherrie Cornett-Dreyer's Ice Cream
- Interview with Marty Fischer-Starbucks Coffee
- Interview with Father Marus-Woodside Priory School
- Competency map: Introduction to the competency map
- The core
- Process ring
- Interaction ring
- Summary
- Appendix
- Appendix A-Folk tale illustrating principles of active listening.