The strategic use of stories in organizational communication and learning / Terrence L. Gargiulo.

• Author: ProQuest (Firm); Gargiulo, Terrence L., 1968-
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2005
• Language: English
• Physical Description: xiii, 252 p. :; ill.

Table of Contents

Frameworks: Introduction -- A working model of stories -- Organizational communication-broadcasting signals -- Case study- Dreyer's Ice Cream -- Organizational learning-building bridges -- Case studies-DTE Energy & Jeff Bukantz -- Interviews: Introduction to the interviews -- Interview with Bernice Moore-CTB/McGraw Hill -- Interview with Robert Kraska-DTE Energy -- Interview with Sherrie Cornett-Dreyer's Ice Cream -- Interview with Marty Fischer-Starbucks Coffee -- Interview with Father Marus-Woodside Priory School -- Competency map: Introduction to the competency map -- The core -- Process ring -- Interaction ring -- Summary -- Appendix -- Appendix A-Folk tale illustrating principles of active listening.