The road to luxury : : the evolution, markets and strategies of luxury brand management / / Ashok Som, Christian Blanckaert.
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| VerfasserIn: | |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Singapore : : Wiley,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (467 pages) :; illustrations |
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5001895396 |
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(MiAaPQ)5001895396 (Au-PeEL)EBL1895396 (CaPaEBR)ebr11014312 (CaONFJC)MIL718982 (OCoLC)902632805 |
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Som, Ashok, author. The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert. Singapore : Wiley, 2015. 2015 1 online resource (467 pages) : illustrations text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references and index. Description based on online resource; title from PDF title page (ebrary, viewed February 12, 2015). Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Luxuries Marketing. Luxury goods industry. Brand name products Management. Electronic books. Blanckaert, Christian, author. Print version: Som, Ashok. Road to luxury : the evolution, markets and strategies of luxury brand management. Singapore : Wiley, c2015 xiv, 450 pages 9780470830024 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1895396 Click to View |
| language |
English |
| format |
eBook |
| author |
Som, Ashok, Blanckaert, Christian, |
| spellingShingle |
Som, Ashok, Blanckaert, Christian, The road to luxury : the evolution, markets and strategies of luxury brand management / |
| author_facet |
Som, Ashok, Blanckaert, Christian, Blanckaert, Christian, |
| author_variant |
a s as c b cb |
| author_role |
VerfasserIn VerfasserIn |
| author2 |
Blanckaert, Christian, |
| author2_role |
TeilnehmendeR |
| author_sort |
Som, Ashok, |
| title |
The road to luxury : the evolution, markets and strategies of luxury brand management / |
| title_sub |
the evolution, markets and strategies of luxury brand management / |
| title_full |
The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert. |
| title_fullStr |
The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert. |
| title_full_unstemmed |
The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert. |
| title_auth |
The road to luxury : the evolution, markets and strategies of luxury brand management / |
| title_new |
The road to luxury : |
| title_sort |
the road to luxury : the evolution, markets and strategies of luxury brand management / |
| publisher |
Wiley, |
| publishDate |
2015 |
| physical |
1 online resource (467 pages) : illustrations |
| isbn |
9780470830048 9780470830055 9780470830024 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD9999 |
| callnumber-sort |
HD 49999 L852 S66 42015 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1895396 |
| illustrated |
Illustrated |
| dewey-hundreds |
300 - Social sciences |
| dewey-tens |
330 - Economics |
| dewey-ones |
338 - Production |
| dewey-full |
338.47 |
| dewey-sort |
3338.47 |
| dewey-raw |
338.47 |
| dewey-search |
338.47 |
| oclc_num |
902632805 |
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n |
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(MiAaPQ)5001895396 (Au-PeEL)EBL1895396 (CaPaEBR)ebr11014312 (CaONFJC)MIL718982 (OCoLC)902632805 |
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The road to luxury : the evolution, markets and strategies of luxury brand management / |
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noLinkedField |
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1792330803761381376 |
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