The road to luxury : : the evolution, markets and strategies of luxury brand management / / Ashok Som, Christian Blanckaert.
Saved in:
VerfasserIn: | |
---|---|
TeilnehmendeR: | |
Place / Publishing House: | Singapore : : Wiley,, 2015. 2015 |
Year of Publication: | 2015 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (467 pages) :; illustrations |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
LEADER | 01950nam a2200469 i 4500 | ||
---|---|---|---|
001 | 5001895396 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 150212t20152015si a ob 001 0 eng d | ||
020 | |z 9780470830024 | ||
020 | |z 9781118814321 (oBook) | ||
020 | |a 9780470830048 |q (electronic bk.) | ||
020 | |a 9780470830055 |q (electronic bk.) | ||
035 | |a (MiAaPQ)5001895396 | ||
035 | |a (Au-PeEL)EBL1895396 | ||
035 | |a (CaPaEBR)ebr11014312 | ||
035 | |a (CaONFJC)MIL718982 | ||
035 | |a (OCoLC)902632805 | ||
040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HD9999.L852 |b .S66 2015 | |
082 | 0 | |a 338.47 |2 23 | |
100 | 1 | |a Som, Ashok, |e author. | |
245 | 1 | 4 | |a The road to luxury : |b the evolution, markets and strategies of luxury brand management / |c Ashok Som, Christian Blanckaert. |
264 | 1 | |a Singapore : |b Wiley, |c 2015. | |
264 | 4 | |c 2015 | |
300 | |a 1 online resource (467 pages) : |b illustrations | ||
336 | |a text |2 rdacontent | ||
337 | |a computer |2 rdamedia | ||
338 | |a online resource |2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
588 | |a Description based on online resource; title from PDF title page (ebrary, viewed February 12, 2015). | ||
590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Luxuries |x Marketing. | |
650 | 0 | |a Luxury goods industry. | |
650 | 0 | |a Brand name products |x Management. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Blanckaert, Christian, |e author. | |
776 | 0 | 8 | |i Print version: |a Som, Ashok. |t Road to luxury : the evolution, markets and strategies of luxury brand management. |d Singapore : Wiley, c2015 |h xiv, 450 pages |z 9780470830024 |
797 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1895396 |z Click to View |