Corporate communication : : a marketing viewpoint /

Corporate communication : : a marketing viewpoint / / Klement Podnar.

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VerfasserIn:
Podnar, Klement,
Place / Publishing House:Oxfordshire, England ;, New York, New York : : Routledge,, 2015.
2015
Year of Publication:2015
Language:English
Online Access:
Physical Description:1 online resource (235 pages) :; illustrations
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ctrlnum (MiAaPQ)5001843535
(Au-PeEL)EBL1843535
(CaPaEBR)ebr10986182
(CaONFJC)MIL662769
(OCoLC)895660889
collection bib_alma
record_format marc
spelling Podnar, Klement, author.
Corporate communication : a marketing viewpoint / Klement Podnar.
Oxfordshire, England ; New York, New York : Routledge, 2015.
2015
1 online resource (235 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references at the end of each chapters and indexes.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Communication in organizations.
Corporate culture.
Corporate image.
Organizational behavior.
Marketing Management.
Electronic books.
Print version: Podnar, Klement. Corporate communication : a marketing viewpoint. Oxfordshire, England ; New York, New York : Routledge, c2015 vii, 225 pages 9781138804708 2014016817
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1843535 Click to View
language English
format eBook
author Podnar, Klement,
spellingShingle Podnar, Klement,
Corporate communication : a marketing viewpoint /
author_facet Podnar, Klement,
author_variant k p kp
author_role VerfasserIn
author_sort Podnar, Klement,
title Corporate communication : a marketing viewpoint /
title_sub a marketing viewpoint /
title_full Corporate communication : a marketing viewpoint / Klement Podnar.
title_fullStr Corporate communication : a marketing viewpoint / Klement Podnar.
title_full_unstemmed Corporate communication : a marketing viewpoint / Klement Podnar.
title_auth Corporate communication : a marketing viewpoint /
title_new Corporate communication :
title_sort corporate communication : a marketing viewpoint /
publisher Routledge,
publishDate 2015
physical 1 online resource (235 pages) : illustrations
isbn 9781315752785 (e-book)
9781138804708
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD30
callnumber-sort HD 230.3 P625 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1843535
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.4/5
dewey-sort 3658.4 15
dewey-raw 658.4/5
dewey-search 658.4/5
oclc_num 895660889
work_keys_str_mv AT podnarklement corporatecommunicationamarketingviewpoint
status_str n
ids_txt_mv (MiAaPQ)5001843535
(Au-PeEL)EBL1843535
(CaPaEBR)ebr10986182
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is_hierarchy_title Corporate communication : a marketing viewpoint /
_version_ 1792330801260527616
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